Privacy Policy

1 Introduction

At Perpetual Intelligence, we recognize the importance of personal information and are committed to protecting the privacy of users who interact with our Websites and Services.

This Privacy Policy ("Policy") explains how Perpetual Intelligence Corp. ("Perpetual Intelligence," "we," "us," or "our") collects, uses, and safeguards personal information. It governs the personal information Perpetual Intelligence collects in connection with the use of the Perpetual Intelligence Website (the "Website"), the Perpetual Intelligence platform, and the data governance and AI management products and services we provide (collectively the "Services").

Perpetual Intelligence processes personal data both as a data controller (for our own business purposes) and as a data processor (when processing personal data on behalf of our customers as part of providing the Services). When we act as a data processor, our customers are the data controllers and determine the purposes and means of data processing. In those cases, our data processing is governed by the data processing agreements we enter into with our customers.

This Policy applies to the personal information we collect and use as a data controller. By using the Website and Services, you agree to the collection, use, and disclosure of your personal information as described in this Policy. If you disagree with any part of this Policy, please refrain from using our Website and Services.

We may update this Policy periodically to reflect changes in our privacy practices. If we make material changes to the Policy, we will notify you via email, through the Services, or by posting a notice on the Website before the changes take effect. We encourage you to review this Policy regularly to stay informed about how we protect your personal information.

2 How We Collect and Process Personal Information

We collect personal information in the following ways:

Information You Provide Directly

We collect personal information you provide directly to us when you:

• Register for an account or create a profile
• Request a demo or use our Services
• Fill out forms on our Website
• Subscribe to our newsletter or marketing communications
• Contact us for support or inquiries
• Participate in surveys, contests, or promotional events

The types of personal information we collect include your name, email address, phone number, company name, job title, and other information you choose to provide.

Information Collected Automatically

We automatically collect certain information when you visit our Website or use our Services, including:

• Log data (IP address, browser type and version, pages visited, time and date of visits, time spent on pages)
• Device information (hardware model, operating system, unique device identifiers)
• Usage data (features used, actions taken, and interactions with the Services)
• Location data (general geographic location based on IP address)

Information from Third Parties

We may receive personal information about you from third parties, such as:

• Business partners and service providers
• Analytics providers
• Advertising networks
• Social media platforms (if you connect through social media)

How We Use Personal Information

We use personal information to:

• Provide, maintain, and improve our Services
• Process transactions and send related information
• Send administrative information, such as updates and security alerts
• Respond to your comments and questions
• Send marketing and promotional communications (where permitted by law)
• Monitor and analyze trends and usage
• Detect and prevent fraudulent transactions and other illegal activities
• Comply with legal obligations
• Personalize your experience on the Website and Services

Legal Basis for Processing

We process personal information based on one or more of the following legal bases:

• Contractual necessity: Processing is necessary to perform a contract with you or take steps at your request before entering into a contract
• Legitimate interests: Processing is necessary for our legitimate interests (or those of a third party), such as preventing fraud, maintaining network security, and marketing our services
• Legal obligation: Processing is necessary to comply with a legal obligation
• Consent: You have given consent to the processing for one or more specific purposes

3 Use of the Perpetual Intelligence Website

When you visit our Website, we collect certain information automatically to operate and improve our Website. This information includes technical data about your device and browser, how you interact with our Website, and your general geographic location.

We use this information to:

• Maintain and improve Website performance and user experience
• Analyze how users interact with our Website
• Identify and fix technical issues
• Generate anonymized, aggregated statistics about Website usage

Our Website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

The Website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child under 16 has provided us with personal information, please contact us, and we will take steps to remove such information.

4 Cookies

We use cookies and similar tracking technologies to collect and track information about your interactions with our Website and Services. Cookies are small data files stored on your device that help us improve your experience, understand how you use our Website, and tailor our marketing efforts.

Types of Cookies We Use

• Strictly necessary cookies: Essential for the Website to function properly. These cookies enable core functionality such as security, network management, and account access. You cannot opt out of these cookies.
• Performance and analytics cookies: Help us understand how visitors interact with our Website by collecting and reporting information anonymously. We use services such as Google Analytics for this purpose.
• Functionality cookies: Allow us to remember choices you make (such as your username, language, or region) and provide enhanced, personalized features.
• Targeting and advertising cookies: Record your visit to our Website, the pages you visit, and the links you follow. We use this information to make our Website and any advertising displayed on it more relevant to your interests. We may share this information with third parties for this purpose.

Managing Cookies

You can control and manage cookies in various ways. Most web browsers allow you to manage cookies through the browser settings. You may set your browser to refuse cookies or to alert you when cookies are being sent. However, if you disable or refuse cookies, some parts of our Website may not function properly.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

5 Sharing Information with Third Parties

We do not sell, rent, or trade your personal information to third parties. We may share your personal information with third parties in the following circumstances:

Service Providers

We share personal information with third-party vendors and service providers that perform services on our behalf, such as hosting, data analysis, payment processing, customer service, email delivery, and marketing assistance. These service providers are authorized to use your personal information only as necessary to provide these services to us.

Business Transfers

If Perpetual Intelligence is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any such change in ownership or use of your personal information, and any choices you may have regarding your personal information.

Legal Requirements

We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (such as a court or government agency). We may also disclose your personal information to:

• Enforce our terms of service and other agreements
• Protect the rights, property, or safety of Perpetual Intelligence, our customers, or others
• Investigate and prevent fraud or other illegal activities

Consent

We may share your personal information with third parties when you have given us your consent to do so.

Aggregate or Anonymized Information

We may share aggregated or anonymized information that does not identify you personally with third parties for industry analysis, research, demographic profiling, marketing, and other purposes.

6 Compliance with GDPR, CCPA, PIPEDA, and HIPAA

General Data Protection Regulation (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable national data protection laws.

As described in this Policy, we process personal data based on the legal bases of contractual necessity, legitimate interests, legal obligation, and consent. We have implemented appropriate technical and organizational measures to ensure a level of security appropriate to the risk of processing your personal data.

For transfers of personal data outside the EEA, United Kingdom, or Switzerland, we rely on appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to ensure an adequate level of data protection.

You have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal data in accordance with applicable law. Our Data Protection Officer can be contacted at privacy@perpetual-intelligence.com.

California Consumer Privacy Act (CCPA)

If you are a California resident, you have the following rights under the CCPA:

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, our business or commercial purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt out of the sale of your personal information. We do not sell personal information.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.

To exercise your rights under CCPA, please contact us at privacy@perpetual-intelligence.com.

Personal Information Protection and Electronic Documents Act (PIPEDA)

If you are located in Canada, we process your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. We obtain consent for the collection, use, and disclosure of personal information, and we protect personal information using appropriate safeguards. You have the right to access your personal information and challenge its accuracy.

Health Insurance Portability and Accountability Act (HIPAA)

If you are a covered entity or business associate under HIPAA and use our Services to process protected health information (PHI), we will enter into a Business Associate Agreement (BAA) with you as required by HIPAA. We have implemented appropriate administrative, physical, and technical safeguards to protect PHI in accordance with HIPAA requirements.

7 Data Subject Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right of Access: You have the right to request a copy of the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Erasure: You have the right to request that we delete your personal information in certain circumstances.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
• Rights Related to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal or similarly significant effects on you.
• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at privacy@perpetual-intelligence.com. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request.

Please note that these rights are not absolute and may be subject to limitations under applicable law.

8 Data Storage and Retention

We store personal information on secure servers located in the United States and, where applicable, in other jurisdictions as required to provide our Services. We take appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction.

Retention Periods

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the personal information and whether we can achieve those purposes through other means
• Applicable legal, regulatory, tax, accounting, or other requirements

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable law.

Security Measures

We implement a variety of security measures to protect your personal information, including:

• Encryption of personal data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication measures
• Employee training on data protection and security
• Incident response and business continuity plans

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9 Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority without undue delay and, where feasible, within 72 hours of becoming aware of the breach, in accordance with applicable law.

If the breach is likely to result in a high risk to your rights and freedoms, we will also notify you directly without undue delay. Such notification will include:

• A description of the nature of the personal data breach
• The name and contact details of our Data Protection Officer or other point of contact
• A description of the likely consequences of the breach
• A description of the measures taken or proposed to address the breach, including measures to mitigate its possible adverse effects

We maintain records of all data breaches, including those that do not require notification, and take appropriate remedial action in response to any breach.

10 Questions, Concerns, or Complaints

If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us:

We take all privacy inquiries seriously and will respond to your request within a reasonable timeframe, and in any case within the timeframe required by applicable law.

If you are located in the EEA and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority. For a list of EU data protection authorities, please visit: European Data Protection Board – Members.

If you are located in the UK, you may also lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.